The North American International Auto Show (NAIAS) is an annual auto show that is held in Detroit, MI, the automotive capital of the world. Dataspeed is proud to be headquartered in the Metro Detroit area, in the center of the auto industry and the Big Three (GM, Ford, Stellantis) where we see some of the most coveted vehicles on the road every day. This year, NAIAS was back in Detroit at Huntington Place and Automobili-D exhibitors brought their A-game during the Industry Tech days from September 14-15th

Automobili-D categories comprised of Autonomous Driving, Connected Car, Mobility Services, E-Mobility, Support Technologies, Universities & Associations, and Hospitality Rooms where exhibitors and attendees could conduct meetings. A theater stage was placed to the left of the exhibitors where presentations were held and panels of experts discussed the future of mobility, electrification, battery supply chain and more.

In the exhibitor area, there was a wide range of displays and Dataspeed was proudly represented by Wayne State University (WSU) and Lawrence Technological University (LTU) through their autonomous research and development vehicles. WSU’s showcased vehicle on display was a 2017 Ford Fusion integrated with Dataspeed’s Drive-by-Wire kit and intelligent Power Distribution System, as well as an instrumentation rack full of sensors. LTU’s demonstration vehicle was their Intelligent Ground Vehicle Competition winning Gem e2 integrated with Dataspeed’s Drive-by-Wire Kit, as well as a suite of sensors. Learn more about LTU’s award winning vehicle here.

Other interesting vehicles on display included Michigan State University’s Autonomous e-ATAK bus and May Mobility’s Micro Transport platform that is wheelchair accessible. On the right of Automobili-D was the Plug and Play Startup Arena. The categories of the Plug and Play Startup Arena included Autonomous Driving, Manufacturing & Enterprise, Electrification, Data & Connectivity, Smart City, and In-Cabin. It was great to talk to these startups and to learn more about their passions to evolve the automotive industry.

Auto Show

The rest of the auto show was spectacular with demonstrations from Ford’s Bronco Mountain & F-150 Lightning Rides and Stellantis’ Camp Jeep & Ram Truck Territory. “Live” dinosaurs were roaming the show floor to interact with those who were brave enough. In Hart Plaza, there were daily Monster Truck Throwdowns featuring Bigfoot #20, Sinistar, and Raminator. After watching these throwdowns, attendees could fill up on delicious meals from a variety of local food trucks. It was also incredibly fun to see the world’s largest rubber duck on Detroit’s beautiful riverfront! After attending this great event, we are looking forward to returning to NAIAS in 2023.


Explore More

AI Test Vehicle for NIST

Project Overview   Primary objective: The project goal for National Institute of Standard and Technology (NIST) is to provide measurement methods and metrics to study the interaction

Language »